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Murata

Murata: RFID - Value Creation in the Electronics Industry

Artikel | von Murata Elektronik | 14. Juni 2012

RFID on PCB in actionMarket Driving Demand for RFID-Based Products and Applications across the Supply Chain

“At Murata, we see the demand for UHF RFID products as a growing market. This demand goes across all existing solutions. The market already recognizes that currently HF RFID-based devices have a very limited potential for further evolution.

Our experience shows that, today, only UHF RFID provides the potential to replace current solutions while offering scalability and flexibility, especially due to the longer read range and the smaller antennas on the tag side,” says Alexander Schmoldt, Business Development Manager at Murata Europe. From a broader perspective, UHF technology overcomes the constraints of industry- or application-specific use and significantly contributes to the current revolution across the supply chain. In addition, the use of UHF RFID in anti-counterfeiting for many goods is a strong driver across many industry sectors to attack the present, costly, and well-known problems of product piracy.

We also expect a growth of the UHF standard in several new application sectors, like in laundry, fashion retail, and logistics. We are focusing our efforts on the new market in the electronics industry, where UHF RFID is being used over the whole product life cycle, starting with PCB traceability across logistics uses, and down to recycling. As implementation of RFID in electronics, for the first time, starts at the beginning of the value chain, this will allow for the exploration of the full benefit of this technology.

RFID in electronic products and their production can create value and protect goods.RFID in the Electronics Industry: from Innovation to Standard and Value Creation

The industry is looking for a solution that can be adopted to its worldwide supply and value chains and that is based on global standards. The solution we are offering together with our partners is based on the Magicstrap®, which is a standard SMD component. That means, it can be added to the PCB, the backbone of each electronic product, in the standard production process. From this moment on, the PCB, turned into a smart object, will also become the backbone of its value chain. Only UHF RFID, with its scalability and flexibility, is able to create maximum added value. One tiny added component will allow for the drastic improvement of processes in development, production, logistics, sales & marketing, and at the end of the life of an electronics product.

Key Strategy: Partnership and Cooperation

We are successfully establishing worldwide and European partnerships and cooperations with key players in various sectors, such as system integrators, UHF reader providers, etc. We aim to provide an extended partner network, with all the necessary knowledge, technology, and tools, so that customers can easily earn the benefits of RFID. Key to this strategy is scalability, reliability, and ease of use with the solutions that we are offering together. We are also a member of AIM, the association for automatic identification and mobility, and actively participate in their industry initiatives. Furthermore, we are member of the ZVEI, the biggest association in the electronics industry. In order to support the spread of RFID into the electronics industry, Murata founded a consortium together with Beta LAYOUT, Brooks, Enso Detego, and Kathrein: “RFID Value Creators.”

Together with system integration partners, Murata introduced practical applications for the Magicstrap® RFID product family across the entire value chain of the electronics industry at CeBIT.Magicstrap®: from Component to Solution

The core element is our Magicstrap®, which can be used for short range and long range communication. Due to its internal structure, it works as a full tag, without a booster antenna, with a range of up to 2 cm. When connected to a booster antenna, the usual UHF ranges of several meters can be achieved. Innovative components like that will be our contribution and enable our partners to build up highly innovative solutions on the system level, which enable the creation of industry standards.

We have established partnerships with other RFID system stakeholders to make it easy for customers to start UHF RFID evaluation and come to a reliable solution which fits their requirements. For example, at the CeBIT 2012 show in Hanover, based on a wonderful team effort from our partners, we have had 7 stations out of the full life cycle of an electronics product. At each of these stations, we have shown concrete, real-life uses for UHF RFID in the electronics industry. And this is all just the beginning. So far, RFID solutions are used in specific industries and in applications for specific purposes. However, new applications and use cases are joining and steadily broadening the use. Moving forward, we see UHF RFID can enable these different use cases and will converge to a global standardized technology with the possibility of having a much broader reach across industries and applications.

Letzte Änderung am Donnerstag, 14 Juni 2012 10:18
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