Winckel

Tracking & Tracing is the basis for all logics in system integration

Articles | By Winckel | 28 August 2013
Tracking & Tracing is the basis for all logics in system integration Photo: Sergey Nivens - fotolia.com

Sustainable system integration

„RFID has to work throughout all processes“

Surveying all processes from a solid base: This is the demand of the company Winckel for system integration. This was the only way processes could be optimized and initial investments offset, Jörg Bald is sure. Linking a solution's rollout solely to the costs he considered fundamentally wrong, he says and works it out on his own.

Sustainable system integration, as the company Winckel defines the term, is to follow a wholistic approach: „There always has to be a higher-level view to look at the whole company and all processes. The way we understand system integration and put it into practice at Winckel, taking into account single processes about which companies state 'We might try an RFID solution here' produces no benefit. RFID has to work throughout all processes. A wholistic approach is the only way to ensure an offset of initial investments“, is how Jörg Bald explains Winckel's point of view.

Tracking & Tracing is the basis of system integration

The first step towards system integration is always consulting, only then concept and technical design follow. The basic work is comparable with any application, says Jörg Bald: „We are commited to establishing an information system. We collect data along all the processes and aggregate them to information which is then forwarded. Tracking & Tracing always serves us as the basis which means building up an RTLS as well as device management. Subsequently we interpret the movement data and draw conclusions relevant for the processes. It's important for the customer that based on experience we can point out where to start with RFID to achieve a positive ROI as soon as possible. After the first implementation the gradual rollout throughout the whole company is possible. Due to the fact that the initial investment in RFID is still high, we have to show out customers a fast amortization potential.“

Costs are incorrecty evaluated

Still despite successful tests many RFID projects fail shortly before being rolled out due to the costs of hardware, software and system integration. From Winckel's point of view the price factor was often incorrectly evaluated: „The oppinion that RFID systems were too expensive is often heading in the wrong direction. The pricing pressure is increased in a ways which are unnecessary. Some interested parties still believe in the rumour of a 1-cent-tag. There's a lack of a clear view of reality. Today we won't achieve any progress thinking about the possible price of a tag in 20 years. In various processes we analyze at customers we can prove that transponders which cost one Euro can pay off.“

Own label production and integration know how

„Our long term label production experience helps us at all projects in which we are involved for consulting but also as general contractor“, Jörg Bald reports. However comprehensive knowledge is not only important for consulting in the run-up for an RFID project but also for after sales support. „If a customer as a problem with his RFID solution, a combination of process and product knowledge is required to find out why certain things don't work. If a supplier doesn't dispose of the technological equipment to measure and check exactly under which circumstances a problem with a printer occurs for instance, the project costs in real operation exceed the expectations. We see this as one of our unique selling points, as we can always contribute our product knowledge to the solution.“

The future belongs to RFID

„The constantly growing demand coming from various RFID projects in different sectors such as piracy protection, warehouse management, but also facility control finally lead us to quit producing standard labels and to focus completely on RFID. We reached the point where system integration and label production are both self-sustaining on the cost side. From an economic point of view we formed the basis to prepare for strong growth regarding the capital“, Jörg Bald concludes.

The article was published in the July issue 2013 of the magazine "RFID im Blick".

Meet Winckel, as exibitor at the RFID Conference 2013 on September 10, 2013 in Dusseldorf, organized by „RFID im Blick“. Tobias Menn, Senior Consultant at Waldemar Winckel runs the SpeedLab "RFID Information Systems in Supply Chain Management - Information is the Key to the Future".

Last modified on Wednesday, 04 September 2013 15:29
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