AdvanIDe

AdvanIDe forecasts a growth in demand for contactless smart card ICs

Articles | By AdvanIDe | 03 March 2015
AdvanIDe delivers RFID, Smart Card Memories and Security Microcontrollers that can be used for E-government, PKI, Banking & Payment, Mobile Communications or other multi-applications. AdvanIDe delivers RFID, Smart Card Memories and Security Microcontrollers that can be used for E-government, PKI, Banking & Payment, Mobile Communications or other multi-applications. Photo: AdvanIDe

The ID market will grow by 15 per cent in 2015

Holger Winterhalter, Head of Secure Access at Advanide is convinced that the entire ID market will grow by 10 to 15 per cent in 2015. The company, who distribute semiconductor products, identifies particular growth potential in Transportation, Access Management and Loyalty within the smart card and RFID industry. The migration to contactless technology will strongly increase the demand for secure contactless smart card technologies. In the IC area, the need for more security and a greater memory size increases.

Holger Winterhalter, Head of Secure Access at Advanide, in an interview with "RFID im Blick"

As an independent distributor of semi-conductor products for the smart card and RFID industry, the company knows the market back to front and keeps track of the trends ...

Of course, we observe the trends in the market very closely. Working in close association with the major semiconductor manufacturers, we try to introduce the latest products and technologies to our customers so they can respond to any changes in the market. We also pass on market feedback to our semi-conductor manufacturers so that they can incorporate these ideas into their new products. At the same time, our approach to distribution in the ID-sector is to spread the existing products widely.

Holger WinterhalterHolger Winterhalter „We see the very high potential for change within loyalty, in the medium to long term. In this area applications are moving from magnetic stripe cards towards smart cards.“

What kind of growth do you expect in the short to medium term, especially within the Transport and Access Management segments?

The transport and access control market will grow by 15 to 20 per cent leading up to 2020. There are several factors to consider. The keyword is „multi-application“: transport applications can be used within bank cards, and vice versa. This will affect the sales of ICs. Similarly, transport applications will be integrated into NFC-enabled mobile phones. Technically, it is even feasible to add security applications such as banking – this multi-application trend will, without question, continue getting stronger in sensitivity to the regional market conditions. But the smart card will keep its raison d‘être.

We see great potential in the access market. Many current applications are now running on magnetic stripes or a 125 kHz frequency. Most will eventually migrate to HF – offering more security and also the possibility of offering multi-applications.

We see the very high potential in the area of loyalty in the medium to long term. In this area applications are moving from magnetic stripe cards towards smart cards. This will give customer loyalty programme organisers much better opportunities to establish safer solutions and to keep their customers loyal.

And what potential do you see for RFID in private access control?

I am convinced that RFID will be used more and more in private access control, too. Look at the numbers: there are sixbillion house and apartment doors worldwide, which could be equipped with RFID access control systems. RFID-based systems offer many advantages such as convenience and high security. Transponders can be quickly disabled and access permissions can be issued just for a certain time. At the same time, almost every lock manufacturer offers digital cylinders that work with RFID, so the adaptation to RFID can be done without significant installation problems. The wide range of sophisticated and secure solutions are opening up a large demand for reader ICs. The demand will be even higher for transponders. We see enormous potential, and this technology will increasingly find its way into the consumer sector.

Last modified on Wednesday, 04 March 2015 16:49
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