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“RFID im Blick” Report: RFID and Fashion 2015

Anja Van Bocxlaer


Anja Van Bocxlaer

Chief Editor and Publishing Director
RFID im Blick

Phone: (+49) 4131-789529 11

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RFID in the Fashion industry: An expensive hype or real instrument to increase revenue?

Seize the opportunity and you won’t lose out!

RFID und Fashion 2015Jan Phillip Denkers, „RFID im Blick

The RFID technology is an enabler of sustainable success in stationary retail, and multi channeling. But what technological solution is the optimal way? Where is the perfect entry point for your business model? In the fashion report of "RFID im Blick" technology experts and users refer to the diverse potential and verifiable experience in real-world applications, but also to (yet) unused challenges. The exclusive insights give appropriate answers to the question: what advantages provides the RFID application in relation to which expenses? Conclusion of the numerous interviews: RFID is not a "panacea". Who excludes RFID from its considerations about process optimization, however, can leave an enormous potential unused.

Today‘s RFID: Increased Inventory Accuracy Drives Profitability

Early RFID Adopters Have Learned the Lesson: The Right RFID Solution Leads to Faster Inventory Turnover, Higher Margins and Increased Profitability

Avery DennisonFrancisco Melo, Vice President Global RFID, Avery Dennison RBIS, in an interview with “RFID im Blick”

“Based on the experience gained from more than 100 RFID integrations for apparel companies worldwide, Avery Dennison has developed benchmarks and methodologies to help retailers optimize RFID for their specific operation.”

“Today, there is no question whether RFID should be used in the apparel industry. Based on the experience of early RFID adopters, every retailer can benefit from the right RFID solution optimized for their operation,” says Francisco Melo, Vice President of Global RFID for Avery Dennison. But how can a retailer evaluate which solutions will actually optimize existing processes? And does investment in RFID implementation really pay off, and if so, when? In an interview with “RFID im Blick,” Melo answers these and other questions as he makes a case for today’s RFID.

Woven RFID Labels - The High-Tech Textile Solution

Logistics, stock-taking, and electronic article surveillance, alongside brand protection and enhancing the customer’s interactive shopping experience of high-quality branded goods

TextraceSybille Korrodi, Head of Marketing and Business Development, TexTrace,, in an interview with ‘RFID im Blick’

“Textile RFID brand labels will prevail in any case. Source tagging with permanently woven RFID Labels makes all the benefits of RFID available to the fashion industry.”

With its extensive expertise in textile manufacturing and consistent market orientation, in just a few years TexTrace has developed from an RFID start-up company into a specialist provider of woven brand labels. This Swiss company now manufactures quality textile labels for international upper-mainstream brands on in-house, specially developed machines, produced in increasingly large volumes. In an interview with ‘RFID im Blick’, Sybille Korrodi, Head of Marketing and Business Development at TexTrace, talks about strategies, technical innovation and benefits for the retail industry.


From Proof of Concept to Roll-out with Checkpoint Systems

As performed at a retailer with 150 shops, Checkpoint provides an exemplarily demonstration of how a controlled, efficient and customer-oriented RFID installation proceeds from the first workshop up to the final roll-out.

Checkpoint SystemsJohannes R. M. Vilmar-Burgert and Geert den Hartog, Checkpoint Systems, in an interview with ‘RFID im Blick’

“We are ready and able to operate Omnichannel solutions from source to store. Hence we have intensified our focus on counselling.”

Traditional fashion retailers cannot avoid RFID if they want to position themselves on the market so as to be ready for the future, says Geert den Hartog, Checkpoint Systems: “As a result, the technology change from EAS to RFID is the first logical step to implement a strategy change.” Johannes R. M. Vilmar-Burgert affirms, “RFID provides digital stock and creates the conditions for promotional Omnichannel retail concepts.” The full-service provider sets strategic focus on RFID and aligns the range of hardware, software and consultation to help retailers with the technology change.

Basler relies on RFID for their logistics

The use of RFID reduces work and possible causes of error

Basler FashionHenry Taubald, CEO / COO, Basler Fashion, interviewed by „RFID im Blick“

Since October 2014, Basler tags all its flat goods.
Result: reduced manual counting processes and fewer errors

The fashion company Basler is a wholehearted supporter of RFID technology. In October 2014 they launched an application that has increased transparency in the supply chain of flat goods. Henry Taubald, COO, sees the launch of this technology as the right way of answering the growing challenges in the fashion environment with an economically viable solution: „We have focused on one section of the entire supply chain as RFID technology has been introduced. This starts with our manufacturers from around the world, and finishes with the goods at our logistics centre in Goldbach. In this way the investment remains manageable.“ Henry Taubald tells „RFID im Blick“ in an interview what added value is already evident in logistics and what further steps should follow.

End-to-End-Fashion-Logistics with RFID

Panalpina uses RFID to speed up global supply procedures

PanalpinaTim Hotze, Global Head of Logistics Innovation and Solutions Design and Mattias Praetorius, Global Head of Industry Vertical Consumer, Retail and Fashion, Panalpina, interviewed by „RFID im Blick“

The RFID technology is the backbone of a solution that Panalpina applies in global fashion logistics chains.

An end-to-end logistics solution provides numerous benefits for fashion companies. It ensures the efficient distribution of goods to key consumer markets around the globe. What seems fairly simple, must be based on sophisticated processes and the use of appropriate technologies, says Tim Hotze of Panalpina, in an interview with „RFID im Blick“. The RFID technology is the backbone of an end-to-end solution that Panalpina applies for an Italian-based high fashion company since mid-2013. For this specific environment, the identification of the goods remains on carton-level with unique Carton ID’s during the logistic processes whereas the Panalpina approach also entails capabilities to operate on the item-level and as such enables further benefits for the customer and the service provider.

The fashion business gets smart!

How ‚Business Intelligence‘ has become the key to achieving a „forward-moving fashion“ brand

DetegoVon Maria Stumpfl, Head of Marketing and Dr. Michael Goller, CTO, Detego

Business Intelligence and inventory management on item level with the use of RFID are essential to implement multi-channel concepts in the fashion trade.

The fashion industry is facing a structural transformation. The number of sales channels are growing steadily and are becoming more complex. Per capita purchasing power is increasing and demand patterns are changing. As a result, finding favour with customers has become a challenge. Business Intelligence (BI) makes a big difference when dealing with such situations. Existing company related data can be used to analyse the company from different perspectives and this can also highlight a competitive advantage. This can be backed up by immediate practical solutions and used to motivate employees. When it’s accurate and indepth, BI has the potential to revolutionise an existing system.

An accurate inventory through RFID is the key to success in the fashion industry

5 reasons the fashion industry
should not fear RFID!

Nedap RetailAndreas Lorenz, Sales Director, Nedap Retail, in interview with „RFID im Blick“

RFID has the potential to increase turnover by between 3–10 % on the sales floor, without major investments or complex IT integration

The number of roll-outs demonstrate the best evidence for how RFID technology can make a difference in the fashion industry. There are, however, still uncertainties in terms of how much an RFID solution costs and the exact benefits it brings. The goal for Nedap Retail is to eliminate the complexity and make any initial hurdles as low as possible. “Getting started is easier than companies often think it is. Simple experiments can lay the way for the successful adoption of RFID,“ points out Andreas Lorenz, Nedap Retail. As Sales Director, he is determined to counter the various common criticisms which have been expressed about RFID by explaining its concrete benefits.

Enhanced Shopping Experience

With NFC and RFID we can persuade the customer back into the store!

Sys-ProAlexander Gauby, Head of RFID Business Development, Sys-Pro, interviewed by „RFID im Blick“

„Combining NFC and RFID opens up new ways of bringing back customers to the shopping centres from online shops.“

Using NFC to develop ways of improving the shopping experience is not a new idea. What’s new is making the RFID-generated data available for customers with NFC-enabled smartphones. Alexander Gauby, from Sys-Pro, sees the potential to combine these two technologies and bring customers who are currently shopping online back into the stores. „We want to combine online and store shopping and help companies to take the opportunity to increase their market share.“ This new approach is reinforced by the experience of other sustainable RFID roll-outs.


Last modified on Tuesday, 05 January 2016 16:28
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