See the future of RFID retail today - SML opens RFID Demo Center

Press Releases | By SML | 15 November 2016
CEO KC Lau openes the new RFID Demo Center in Mettmann, Germany. CEO KC Lau openes the new RFID Demo Center in Mettmann, Germany.

SML opened its new RFID Demo Center in Mettmann, Germany, on November 8. Experts from all over the world explained to visitors how RFID solutions can optimise retail and warehouse processes and create both fast and long-lasting ROI. By deploying RFID technology, customers can increase sales, create new marketing channels and reduce cost-intensive overstocking as well as inventory shrinkage and loss.

The RFID Demo Center in Mettmann answers any questions about the integration of innovative technology in the retail sector. As a global leader in RFID in retail, SML is bridging the gap between theory and reality and makes innovative retail solutions tangible. The SML Innovation Center in Mettmann is one of six planned RFID Demonstration Centers worldwide.

Come in and take a look at the future of your business

Retailers wanting to provide their customers with an optimized shopping experience are invited to convince themselves of the individual benefits of RFID use in a real-world environment. The Demo Center serves as a “retail shop” demonstrating the various uses of RFID in retail. SML has created a fully functioning model store, including a back store, that uses SML RFID tags and stickers as well as SML-developed Clarity software platform. In addition, an entire warehouse has been modelled as well, allowing SML experts to show how RFID can create added value in company's supply chains.

Whether they need an introduction or a master class, every retailer can experience the advantages of RFID use live. All processes, from the incoming goods department, labelling, to real-time stocktaking and system integration are presented at the SML Innovation Center. Holistic solutions from A to Z, Consulting and Support, Hardware, Software and individual products – clients are sure to find precisely the thing they need.

Experience state-of-the-art technology for yourself

RFID optimized processes in the store save time and money – a clear benefit for retailers. Parallely, the RFID Demo Center presents how to augment customers' shopping experience. Magic Mirrors interacting with RFID labels within garment, Smart Cabins making solutions on how to combine fashion articles – just two examples of the various solutions installed in the high-end Demonstration Center.

All processes, from the incoming goods department, labelling, to real-time stocktaking and system integration are presented at the SML Innovation Center.From left to right: Oliver Naumann - Director Operations EMEA, Tomislav Josipovic - General Manager SML (Central Europe), KC Lau - Chief Executive Officer (CEO) SML and Dean Frew - Chief Technology Officer (CTO) & SVP - RFID Solutions

Omni Channel at its best

RFID use in the store enables transparency and visibility of all retail processes. The gathered data is not only used to keep track of inventory and reduce the need for additional stock, but also to enable innovative Omni Channel Retail.

No matter the question, the answers waits at the RFID Demo Center

The RFID Demo Centers are complete RFID resources, housing RFID tag testing, RFID hardware and software demonstration and application, including the ability for retailers to test RFID in the configurations they require for their own use. Whatever question a retailer has about RFID, they´ll find the answer. SML opens the doors of new RFID Centers in Mettmann -Germany and Shanghai -China in October and November, respectively. The new center in Plano, TX, opened in August and is housed in the company’s new SML headquarters. These join the existing RFID Innovation Centers in Clayton, North Carolina, Corby, England, and Hong Kong, bringing the number to six. In addition, SML operates RFID Global Service Bureaus in 17 countries to reliably deliver imprinted, encoded RFID tags and labels to specification wherever they are needed for manufacturing.


SML is a global Branding Solutions Provider and is the parent company of SML-RFID. As the leading full-service RFID solution provider, SML is a trusted partner to the world’s largest retailers and top fashion brands, delivering proven results and rapid ROI. SML offers a broad spectrum of certified RFID-enabled labels, tags, stickers and inlays from the largest global network of sourcetagging service bureaus. SML Intelligent Inventory Solutions built the enterprise-class Clarity™ platform around best-in-class features and functionality for outstanding visibility in-store and throughout the supply chain. SML has successfully deployed RFID with many of the world’s most prominent retailers. With a presence in over 30 countries, unparalleled deployment expertise and highly trained support personnel, SML delivers on the promise of RFID to transform retail, enabling a seamless evolution to Omni channel and Retail 3.0. For more information visit the SML Group website at and for general information about SML please visit

Last modified on Wednesday, 16 November 2016 14:51