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SML Becomes Sponsor of Auburn University RFID Center and joins Board of Advisors

Press Releases | By SML | 26 February 2018

SML RFID, global leader in delivering high-performance and high quality encoded RFID tags for the majority of successful RFID retail projects, has today announced it has become a member of Auburn University’s RFID Center and taken a seat on its board of advisors.

The lab has a focus on the implementation of RFID and other emerging technologies in retail such as supply chain and manufacturing. SML RFID will be providing system and solution expertise focused on enabling a seamless evolution to Omnichannel, providing better ROI for businesses and how their Clarity solution improves inventory accuracy. SML’s spectrum of RFID-enabled labels, tags, stickers and inlays will be on display and available for demonstrations at the lab.

Dean FrewDean Frew Dean Frew, “We are thrilled to be part of the Auburn RFID center and to be a part of such a prestigious organisation is a great step for us. We are expecting 2018 to be the biggest year in terms of RFID rollouts and being a member of the center’s advisory board means we will be at the forefront at how retail and apparel industries can move into the future.”

Serving as a bridge between the academic and business communities, the RFID Center works with leading supply chain, retail, technology and manufacturing companies and draws on the expertise of fellow faculty and students in the college of Business, Engineering and Agriculture.

“We’re very excited to have SML join the board. As the RFID market expands the need for solid tag and label solutions becomes ever greater, and we’re especially interested in the leadership SML has taken in the upstream supply chain operations with Clarity,” says Justin Patton, the Director of the RFID Lab. “The brand owners and product manufacturers are coming to the forefront of the industry, and SML will play a large role on pushing the supply chain to fully realized serialized item level data sharing.”

Last modified on Monday, 26 February 2018 09:05

Dean Frew

Chief Tecnology Officer and Sr. VP for RFID Solutions
SML Group

Phone: (+1) 972-690 9460
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