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Articles Page 7

Contact | TexTrace
TexTrace

Stephan Bühler

CEO
TexTrace AG

Phone: (+41) 62-86551 30

www.textrace.com
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TexTrace

in Articles | By TexTrace | 12 November 2015

Logistics, stock-taking, and electronic article surveillance, alongside brand protection and enhancing the customer’s interactive shopping experience of high-quality branded goods

With its extensive expertise in textile manufacturing and consistent market orientation, in just a few years TexTrace has developed from an RFID start-up company into a specialist provider of woven brand labels. This Swiss company now manufactures quality textile labels for international upper-mainstream brands on in-house, specially developed machines, produced in increasingly large volumes. In an interview with ‘RFID im Blick’, Sybille Korrodi, Head of Marketing and Business Development at TexTrace, talks about strategies, technical innovation and benefits for the retail industry.

Sybille Korrodi, Head of Marketing and Business Development at TexTrace, in an interview with ‘RFID im Blick’

Contact | Avery Dennison
in Articles | By Avery Dennison RFID | 11 November 2015

Apparel Industry

Early RFID Adopters Have Learned the Lesson: The Right RFID Solution Leads to Faster Inventory Turnover, Higher Margins and Increased Profitability

“Today, there is no question whether RFID should be used in the apparel industry. Based on the experience of early RFID adopters, every retailer can benefit from the right RFID solution optimized for their operation,” says Francisco Melo, Vice President of Global RFID for Avery Dennison. But how can a retailer evaluate which solutions will actually optimize existing processes? And does investment in RFID implementation really pay off, and if so, when? In an interview with “RFID im Blick,” Melo answers these and other questions as he makes a case for today’s RFID.

Francisco Melo, Vice President Global RFID, Avery Dennison RBIS, in an interview with “RFID im Blick”

Contact | Mühlbauer

Mühlbauer GmbH & Co. KG
Tel: (+49) 9461-952 0

www.muehlbauer.de

Mühlbauer

in Articles | By Mühlbauer | 10 November 2015

Cutting-edge technologies and solutions by the single-source technology partner for the production and personalization of smart cards, ePassports and RFID applications

The RFID technology is experiencing substantial growth in various applications: Garment tags for the apparel industry, NFC tags, RFID ski tickets, public transportation and event tickets - all of them can be produced on Mühlbauer systems. One crucial competitive advantage the Group has to offer is its turnkey solution, covering the complete RFID Smart Label production: Antenna Production, Inlay Assembly, Converting and Personalization.

From Thomas Betz, Managing Director, Mühlbauer

Contact | MELZER

International Sales Department
MELZER maschinenbau GmbH

Tel: (+49) 2336-9292 80

www.melzergmbh.com
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MELZER

in Articles | By MELZER | 05 November 2015

Visit MELZER at the Cartes 2015, booth 3 D 064

The family-owned company MELZER maschinenbau in Schwelm/ Germany successfully develops customised machines to produce ID-documents, smart-tickets, smart-labels and RFID technology

MELZER furnishes customers with individual production solutions for almost 60 years. The company’s worldwide success is based on innovative manufacturing techniques and the MELZER modular system with inline production and synchronised processes. Maximum precision, utmost flexibility, and built-in real-time quality checks during the production process, ensure the company’s leading role in the field of ID documents and RFID technology.

Dirk Melzer, Technical Director Sales, MELZER maschinenbau GmbH

Contact | Rinas
Rinas Gerätetechnik

Armin Rinas

Managing Director
Rinas Gerätetechnik GmbH

Phone: (+49) 7552-40588 44

www.rinas.com
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Rinas

Company Profle

in Articles | By Rinas Gerätetechnik | 04 November 2015

Visit Rinas at the Cartes 2015, Booth 3 B 090

New RFID encoding system for continuous tickets allows a wide range of applications from public transport to customer loyalty

For the past 30 years, the name Rinas Gerätetechnik has stood for high-quality encoding systems with proven components, made in Germany, and an established OEM supplier for large mechanical engineering and card personalisation companies. Launching a new encoding machine for RFID continuous tickets, the encoding technology pioneer is taking further courageous steps in the RFID sector. With city passes, employee cards, and customer loyalty solutions, the company is already aiming at the target markets of the ticket sector.

Armin Rinas, Managing Director, Rinas Gerätetechnik, interviewed by „RFID im Blick“

Contact | Checkpoint
Checkpoint Systems

Dominik Brosch

Global Account Manager
Checkpoint Systems GmbH

Phone: (+49) 6272–928 0

www.checkpointsystems.com
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Checkpoint

Company Profle

in Articles | By Checkpoint Systems | 20 August 2015

Implementation of strategy and change with RFID

Traditional fashion retailers cannot avoid RFID if they want to position themselves on the market so as to be ready for the future, says Geert den Hartog, Checkpoint Systems: “As a result, the technology change from EAS to RFID is the first logical step to implement a strategy change.” Johannes R. M. Vilmar-Burgert affirms, “RFID provides digital stock and creates the conditions for promotional Omnichannel retail concepts.” The full-service provider sets strategic focus on RFID and aligns the range of hardware, software and consultation to help retailers with the technology change.

Johannes R. M. Vilmar-Burgert and Geert den Hartog, both of Checkpoint Systems, in an interview with ‘RFID im Blick’

Contact | TexTrace
TexTrace

Stephan Bühler

CEO
TexTrace AG

Phone: (+41) 62-86551 30

www.textrace.com
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TexTrace

in Articles | By TexTrace | 13 August 2015

White Paper

In recent years, omnichannel has been touted as one of the most promising new business marketing strate-gies worldwide… and there is a very good reason for this. The omnichannel approach offers significant op-portunities to increase profits and brand loyalty by creating a seamless, integrated, customer-centric experi-ence at every consumer touch point across all channels, both real and virtual. Omnichannel helps realize the increased customer satisfaction that results from placing the customer at the center of your business. This allows you to respond to their needs promptly and appropriately, creating a deeper, richer experience for the customer.

The true power of omnichannel is the ability to collect data that provides valuable insight into buying habits and preferences, offering a priceless opportunity to differentiate and personalize marketing to the consumer. By leveraging this rich data, a retailer can create a complete, 360-degree profile of each customer based on purchase history, shopping behavior, preferences and demographics, providing the keys that unlock today’s retail marketing success.

Contact | RFID im Blick
PR RFID im Blick

Online Editor

RFID im Blick
Phone: (+49) 4132-9399682

www.rfid-im-blick.de
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RFID im Blick

in Articles | By PR RFID im Blick | 28 July 2015

eTicket technology brings more than just a switch from paper tickets to smart cards, with new developments bringing both challenges and benefits for the future

VDV eTicket Service is the operator of the VDV core application, which is now the standard platform used for eTicketing in Germany, benefiting millions of people mainly in urban areas. It sees itself primarily as the system developer, rather than administrator, and has new initiatives planned to allow for use of NFC smartphones, increased safety management and international standardisation. ‘RFID im Blick’ talked with Niels-Zeino Mahmalat, Managing Director at VDV eTicket Service, on the challenges and future for eTicketing systems.

Niels Zeino-Mahmalat, Managing Director, VDV eTicket Service, in interview with ‘RFID im Blick’

in Articles | By PR RFID im Blick | 16 July 2015

Standards are a Key Support to Industry 4.0

For almost a decade, RFID standardisation within the German automotive industry has been shaped by the ongoing and intense debate about two alternative standards: ISO / IEC or GS1. In Q1 2015, the AIDC project group of the German Association of the Automotive Industry (VDA) brought forward a key decision, expressing a clear recommendation for the implementation of ISO / IEC standards. The cross-application RFID recommendation VDA 5500 and the application-specific industry recommendations VDA 5501 (container), VDA 5509 (prototypes), VDA 5510 (serial parts) and VDA 5520 (vehicles) will be amended accordingly. As a result, ISO / IEC standards have prevailed in the core logistics processes of the cross-enterprise supply chain in the automotive industry.

Dr. Malte Schmidt (Volkswagen AG), Dr. Gerd Scheying (Robert Bosch GmbH), Olaf Schütze (Adam Opel AG), representatives of the AIDC project group (VDA), in interview with ‘RFID im Blick‘

Contact | Siemens

Siemens AG

www.siemens.com/ident
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Siemens

Company Profle

in Articles | By Siemens | 13 July 2015

The trend towards Industry 4.0 is not only a key issue for discrete manufacturing, but for process manufacturing as well

The digitalisation of processes and information is not restricted to one industry, it is an issue in all sectors – not just for discrete manufacturing, explains Herbert Wegmann, General Manager Industrial Communication and Identification, Siemens. RFID is also an important lever for Industry 4.0, creating a strong chain of processes within companies and across industry borders.

Herbert Wegmann, General Manager Industrial Communication and Identification, Siemens, in interview with ‘RFID im Blick’

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