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Contact | Nedap

Sabine Stockmann

Business Development
Nedap Deutschland GmbH

Phone: (+49) 2159-8145 0



in Articles | By Nedap Deutschland | 02 July 2015

RFID solutions in the retail sector require special readers, which provide benefits for stores in terms of design and technical features

Besides different sector-specific features, the design of the applied RFID readers is more important in the retail environment than in any other sector. “RFID readers that are used in the store must fit as seamlessly as possible into the overall visual concept”, reports Andreas Lorenz, Nedap Retail. The Sales Director speaks with ‘RFID im Blick’ about what paths are chosen and which technological RFID reader innovations have become part of large roll-outs in the retail sector. Nedap Retail also considers easy integration, the benefits for Omni- Channel Concepts and the scalability of investments are benefitting classic retail stores.

Andreas Lorenz, Sales Director, Nedap Retail, in interview with ‘RFID im Blick’

Contact | Balluff

Oliver Pütz-Gerbig

Identification Product Manager
Balluff GmbH

Phone: (+49) 7158-173 400

This email address is being protected from spambots. You need JavaScript enabled to view it.


in Articles | By Balluff | 18 June 2015

Hardware costs and expenses for implementing RFID systems can be reduced by using frequency-independent controllers

Hardware costs and implementation expenses are major cost factors for RFID applications. Using the different frequencies HF, LF and UHF in a production environment means the use of various processors for different identification tasks. A controller that can handle all the different frequencies can reduce hardware costs and implementation expenses and this paves the way for traceability. The flow of material can be controlled – starting with the tool identification in production up to the raw material supplies in intralogistics.

By Norbert Popp, Head of Business Unit Identification, Balluff

Contact | Winckel

Ron Jäger

Executive Manager Sales
Winckel GmbH & Co. KG

Phone: (+49) 2751-920875 0

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Company Profle

in Articles | By Winckel | 16 June 2015

“Insular thinking gets in the way of RFID integration”

RFID technology is a lever for achieving efficient processes in the automotive industry. The currently available hardware is technically mature and manageable for integrators, despite their complexity. Companies that want to use RFID in their processes need a partner who knows the industry inside out and understands both the processes of the manufacturer and those of the suppliers. Mediation between all concerned parties is the crucial piece of the puzzle to achieve efficiency-enhancing RFID applications. However, in order to make the right decisions from the beginning of an RFID project, we need a holistic view and extensive system know-how, and this is what is offered by Winckel.

Jörg Bald, Managing Director, and Dr. Erhard Schubert, RFID Project Management, Winckel, in interview with “RFID im Blick”

Contact | Zebra Technologies
Zebra Technologies

Sven Biermann

Regional Sales Director - Printing & Scanning D/A/CH
Zebra Technologies

Phone: (+49) 211-601606 0

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Zebra Technologies

Company Profle

in Articles | By Zebra Technologies | 14 June 2015

Since Zebra’s acquisition of the company Motorola, they have been concentrating their attention on Enterprise Asset Management Solutions for industry 4.0 - hardware-wise printers for the „Internet of Things“ have been a clear priority

The signal to the market is clear: continuity in partnerships, investment safety for users and paving the way for new ideas. Having taken over the Enterprise division of Motorola, Zebra Technologies has refined its position as an AIDC provider for complete industrial and logistics Enterprise Asset Management Solutions. Why Industry 4.0 solutions are a logical step, what industry and printer solutions the company is pursuing and what potential the European market provides, is explained by Daniel Dombach, Zebra, in an interview with “RFID im Blick”.

Daniel Dombach, Director EMEA Industry Solutions bei Zebra, interviewed by Anja van Bocxlaer, “RFID im Blick“

Contact | Fujitsu Electronics
Fujitsu Electronics

Jozsef Miho

Marketing Engineer
Fujitsu Electronics Europe GmbH

Telefon: (+49) 6103-690 476

This email address is being protected from spambots. You need JavaScript enabled to view it.

Fujitsu Electronics

in Articles | By Fujitsu Electronics | 11 June 2015

Industry, medicine and logistics are not the only ways of using FRAM-based tags. Fujitsu Semiconductor is keen to develop the business beyond these major markets.

FRAM memory technology has a special position among the various types of non-volatile memories that are used for RFID tags. They have a special place in applications where EEPROM-based tags are pushed to their limits and where it is necessary to store large amounts of data at high speeds. „The industry is now in great need of this. And yet, we are also interested in using other applications in which the characteristics of FRAM are challenged so as to develop customised solutions,“ says Jozsef Miho, Fujitsu Semiconductor Europe.

Jozsef Miho, Product Marketing Engineer, Fujitsu Semiconductor Europe, interviewed by “RFID im Blick”

Contact | Kathrein Solutions

Thomas Brunner

Managing Director
Kathrein Solutions GmbH

Phone: (+49) 8036-90831 21

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Kathrein Solutions

Company Profle

in Articles | By Kathrein | 10 June 2015

In the long term, UHF RFID will replace existing RFID applications because of its greater function range and superior performance

Intelligent data generated by smart RFID solutions forms a crucial part of efficient, transparent processes. To achieve this, the use of innovative UHF technology is essential, maintains Emre Gürbüz, from Kathrein RFID. UHF offers not only a significantly greater function range, for example identifying sources of interference or enabling direction recognition, says the Sales Manager, but also has the potential to enable a crossenterprise data flow. “Only when all relevant stages of production are supported by UHF RFID can the potential of the technology achieve 100 per cent – including processes between companies,” says Emre Gürbüz.

Emre Gürbüz, Sales Manager RFID, Kathrein RFID, in interview with “RFID im Blick”

Contact | HARTING Technologiegruppe
Harting Technologiegruppe

Olaf Wilmsmeier

Business Development Manager RFID
HARTING Technology Group

Phone: (+49) 5772-47 0

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HARTING Technologiegruppe

Company Profle

in Articles | By Harting Technologiegruppe | 09 June 2015

OPC UA Will Reduce the Cost of RFID System Integration

RFID applications not only need to be innovative and to enable more efficient processes – the hardware must also be durable and the interfaces must be universal. Proprietary systems always have the disadvantage of possible high follow-up costs because of the necessary compatibility tests for extensions. With OPC UA there should be no uncertainty. RFID system integration can be more reliable and cheaper: that is Harting’s vision, the company that is actively shaping the standardisation of OPC UA for AIDC applications. „The foundations are set, and interest in the market is so big that we deploy RFID pilot projects on the basis of OPC UA in cooperation with industrial enterprises,“ says Peter Feldmann from Harting, and he explains the advantages for integrators and users.

Peter Feldmann, Business Development, Harting IT System Integration, in interview with “RFID im Blick”

Contact | LIV tec
LIV tec

Peer Kohlstetter

LIV tec GmbH

Telefon: (+49) 911-477741 0

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LIV tec

in Articles | By LIV tec | 01 June 2015

Even in harsh industrial environments positioning tasks can be solved with accuracy

“For industrial companies, precise positioning in production processes is still, in the main, an unknown area,” says Peer Kohlstetter, LIV Tec. In order to optimise processes, however, the exact position recognition of industrial trucks, pallet cages, assets and expensive tools or equipment is crucial in large industrial buildings or grounds. “What technologies are used largely depends on the solution. It is not wise to decide a priori for WLAN, Wifi or active RFID in all situations. In extreme environments where these technologies may reach their limits, technological alternatives are required.”

Peer Kohlstetter, Managing Director, LIV Tec, in interview with “RFID im Blick”

Contact | ENTIAC

Johannes Szarata

Managing Director
Entiac GmbH

Tel: (+49) 5121-500 121



in Articles | By ENTIAC | 01 June 2015

Entiac develops AIDC solutions with a focus on medium-sized automotive suppliers

Nearly all major car manufacturers have an extensive knowledge of RFID technology. The company Entiac is a specialist in ERP and AIDC solutions for automotive production and logistics. Building on 20 years industry knowledge, Entiac focuses on medium-sized car manufacturer suppliers, supporting them with tailored solutions. In an interview, John Szarata, CEO of Entiac, talks about Entiac’s transformation from a pure IT House to an AIDC solutions provider. In the words of the company’s Managing Director: “RFID is unstoppable in the automotive industry. In 2015, we will position ourselves to implement affordable solutions for our customers, the medium-sized suppliers.”

Johannes Szarata, Managing Director, Entiac, talking with “RFID im Blick”

Contact | KEMAS

Patrizia Opitz

Marketing Manager

Phone: (+49) 3723-6944 0

This email address is being protected from spambots. You need JavaScript enabled to view it.


in Articles | By KEMAS | 07 May 2015

RFID Applications for Safer Narcotics Handling and more Efficient Med Wear Management

Hospital processes are subject to higher safety and hygiene requirements so that the health of patients and staff is not endangered. Unauthorised access to drugs, for example, has to be prevented. Handling employees’ med wear is also complex. The company Kemas provides solutions for both areas using RFID technology. Kemas presents its concepts in the ‘Hospital of the Future’, which was created and managed by the Fraunhofer ISST.

Frizzi Seltmann, Marketing Manager, Kemas, in interview with “RFID im Blick”

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