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NXP Semiconductors

Ralf Kodritsch

Director Global Segment Manager RFID Solutions
NXP Semiconductors

Phone: (+43) 3124-299 0

www.nxp-rfid.com
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NXP Semiconductors

Company Profle

in Articles | By NXP Semiconductors | 06 June 2016

RFID in 2016

INNOVATION – Creating the future

“Innovation is our watchword, and goes hand in hand with talent to ensure that NXP takes the lead in the markets in which it operates. Through innovation we protect our competitive edge, helping our customers differentiate new and unique applications for modern consumer electronics that positively affect all aspects of life. Today we are working towards the future, focused on the megatrends of energy efficiency, connected devices, security, and health. By aligning our innovations with these areas, we key into growth-market revenue streams. Not only that, our close collaboration with customers and key eco system players plays a fundamental role in the advancement of modern society: as the world changes, its needs and product requirements evolve, and this is the source of our innovation.”

Written by Ralf Kodritsch, Director Segment Manager RFID Solutions

in Articles | By NXP Semiconductors | 23 February 2016

From the shelf directly to the web shop! Having an NFC sticker on a product fills the missing link to the online world, and creates genuine added value through customer interaction

“UHF in the supply chain, NFC in the store – this is not a contradiction – quite the opposite”, says Ralf Kodritsch, NXP Semiconductors. From the NXP expert’s perspective, NFC is the crucial link to E-commerce and the most effective key stage for fashion retail. ‘RFID im Blick’ asks why retailers should put NFC stickers on their products in addition to having an RFID solution?

Ralf Kodritsch, Director of Marketing for RFID Solutions at NXP Semiconductors, in interview with ‘RFID im Blick’

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