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in Press Releases | By SMARTRAC TECHNOLOGY | 03 April 2018

Smartrac has won the 2018 IoT Global Award for its Experiences solution in the ‘Retail, Marketing & Hospitality’ service category.

in Press Releases | By SMARTRAC TECHNOLOGY | 12 March 2018

At this year’s Logimat show in Stuttgart, Germany, Smartrac is showcasing its comprehensive portfolio of RFID products and IoT solutions focused on applications for Industry 4.0.

in Press Releases | By SMARTRAC TECHNOLOGY | 07 March 2018

Smartrac announced the appointment of Dinesh Dhamija as Chief Technology Officer and Member of the Management Board. With this new position, the RFID and IoT solutions pacesetter reflects the growing importance of technology and innovation for its continued success as a product and solutions provider.

in Press Releases | By SMARTRAC TECHNOLOGY | 29 January 2018

Smartrac has been honored with the Frost & Sullivan 2018 European ‘Company of the Year Award’ for its RFID technology solutions. The RFID and IoT pacesetter demonstrated to Frost & Sullivan analysts the fundamental benefit its Smart Cosmos solution suite provides: delivering business value through consumer experience innovation.

in Press Releases | By SMARTRAC TECHNOLOGY | 19 January 2018

At NRF 2018 in New York, Smartrac showcased the way toward the ‘Internet of Your Things’. Together with its partners Blue Bite and Temera, the RFID and IoT pacesetter also presented innovative solutions and real-world examples of how brand owners and retailers can utilize it here and now.

Once products are digitized via embedded RFID technology and the digital IDs associated with the tags are securely married with the product data, the stage is set for the profitable utilization of the newly created ‘Internet of Your Things’.

in Press Releases | By SMARTRAC TECHNOLOGY | 15 December 2017

A “digital seal” for a wide range of consumer and industry products

RFID and IoT solutions provider Smartrac has announced its new Circus Tamper Loop tags specifically designed for tamper detection and authentication via NFC-enabled smartphones.

Targeting a wide array of applications for packaged goods in consumer and industrial markets, Circus Tamper Loop opens the door to entirely new, NFC-based consumer experience solutions featuring higher security and additional consumer engagement at the point of sale and post-sale.

in Press Releases | By SMARTRAC TECHNOLOGY | 08 December 2017

The PING Consortium, consisting of the six companies Smartrac, Cartamundi, Van Genechten Packaging, PragmatIC, imec, and TNO, has been selected as the winner of the Innovation Product Award at the European Forum for Electronics Components and Systems (EFECS 2017). This award recognises that the PING project paves the way for trillions of interactive objects that will potentially expand the Internet of Things to the mass market.

PING (Printed Intelligent NFC Game Cards and Packaging) is part of the EU Horizon 2020 programme with a goal to enable commercially viable production of smart printed objects.

in Press Releases | By SMARTRAC TECHNOLOGY | 21 September 2017

RFID and IoT solutions pacesetter Smartrac announced that it has added the new position of Chief Revenue Officer to its Management Board, and that Amir Mobayen will take over that role with immediate effect.

in Press Releases | By SMARTRAC TECHNOLOGY | 03 July 2017

RFID and IoT pacesetter Smartrac has announced its Ratch tag product line, the first RFID-enabled cable ties with fully integrated RFID tags. Available for both HF and UHF frequency bands, Smartrac Ratch tags are ideal for the tagging and asset control of critical equipment in applications such as lifting, automotive wiring and supply chain, offshore operations or entertainment and stage rigging.

in Press Releases | By SMARTRAC TECHNOLOGY | 10 May 2017

Showcasing Solutions for a Smarter Internet of Things

RFID technology holds the key to a smarter Internet of Things. That’s the key message from SMARTRAC at RFID Journal Live! 2017 in Phoenix, Arizona, May 9-11, 2017. At booth no. 622, the RFID and IoT pacesetter will present its latest innovations, in particular its passive sensing RAIN RFID inlays Sensor Tadpole and Sensor Temperature DogBone, as well as its innovative ‘Proofs’ solution, which is set to increase customer loyalty and minimize counterfeiting.

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