Blog RFID & WIoT | TexTrace Page 1

Contact | TexTrace

Stephan Bühler

TexTrace AG

Phone: (+41) 62-86551 30
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in Press Releases | By TexTrace | 07 June 2016

Brand label featuring latest RAIN RFID technology to offer ultimate real-time performance in a smaller tag size

TexTrace AG, a pioneer in advanced technology for the apparel industry, announced the expansion of its family of high - performance, woven radio frequency identification (RAIN RFID) brand labels. These offer unprecedented real-time inventory visibility even for smaller, delicate items.

in Press Releases | By TexTrace | 27 May 2016

Complete eBrand solution blends the best of RFID and mobile technologies to protect against counterfeits and grey markets

TexTrace AG, a pioneer in advanced technology for the apparel industry, has partnered with RFID system integrator Eximia Srl to develop a revolutionary mobile brand protection solution powered by radio frequency identification (RFID) technology.

The complete eBrand business solution for brand protection allows fashion brands to securely verify the authenticity of their products throughout the worldwide supply chain , protecting their customers and their reputation from counterfeits and grey markets . This end-to-end product authentication solution blends TexTrace’s expertise in the design and manufacture of woven RFID brand labels, with sophisticated algorithms and mobile system integration know-how from Eximia.

in Press Releases | By TexTrace | 29 March 2016

Top fashion designer adopts RFID technology for brand authentication

TexTrace AG, a pioneer in advanced technology for the apparel industry, has designed an innovative radio frequency identificat ion (RFID) product authentication solution for renowned fashion company Vivienne Westwood.

in Articles | By TexTrace | 12 November 2015

Logistics, stock-taking, and electronic article surveillance, alongside brand protection and enhancing the customer’s interactive shopping experience of high-quality branded goods

With its extensive expertise in textile manufacturing and consistent market orientation, in just a few years TexTrace has developed from an RFID start-up company into a specialist provider of woven brand labels. This Swiss company now manufactures quality textile labels for international upper-mainstream brands on in-house, specially developed machines, produced in increasingly large volumes. In an interview with ‘RFID im Blick’, Sybille Korrodi, Head of Marketing and Business Development at TexTrace, talks about strategies, technical innovation and benefits for the retail industry.

Sybille Korrodi, Head of Marketing and Business Development at TexTrace, in an interview with ‘RFID im Blick’

in Articles | By TexTrace | 13 August 2015

White Paper

In recent years, omnichannel has been touted as one of the most promising new business marketing strate-gies worldwide… and there is a very good reason for this. The omnichannel approach offers significant op-portunities to increase profits and brand loyalty by creating a seamless, integrated, customer-centric experi-ence at every consumer touch point across all channels, both real and virtual. Omnichannel helps realize the increased customer satisfaction that results from placing the customer at the center of your business. This allows you to respond to their needs promptly and appropriately, creating a deeper, richer experience for the customer.

The true power of omnichannel is the ability to collect data that provides valuable insight into buying habits and preferences, offering a priceless opportunity to differentiate and personalize marketing to the consumer. By leveraging this rich data, a retailer can create a complete, 360-degree profile of each customer based on purchase history, shopping behavior, preferences and demographics, providing the keys that unlock today’s retail marketing success.