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in Use Cases | By PR RFID & Wireless IoT Global | 14 December 2017

Alba Thyment uses NFC to market and protect its cosmetics brand Alba 1913

When pharmaceutical and cosmetics manufacturer Alba Thyment entered the Asian market with the cosmetics brand Alba 1913 in 2015, one central question called for an answer: how can products be protected against counterfeiting? This was followed by the question of how customers can verify the authenticity of products as simply as possible. After all, like other sectors, the cosmetics industry is heavily affected by counterfeit products.

Alba Thyment decided to use NFC chips in the packaging of their product, demonstrating what efficient marketing with simultaneous brand protection can look like.

in Use Cases | By PR RFID & Wireless IoT Global | 23 May 2017

The RFID-Powered Underwear Machine

French underwear retail chain Undiz is adopting RFID across all its stores. After a pilot including four RFID-enabled stores and a new RFID-based store concept called the Undiz Machine, the retailer is rolling out a comprehensive RFID solution in more than 150 stores worldwide. In an exclusive interview with “RFID & Wireless IoT Global”, project leader Maureen de Slane offers a peek into the ongoing roll-out, process benefits, and improvements to the customer experience.

Maureen de Slane, Directeur de Missions, Undiz, in an interview with “RFID & Wireless IoT Global”

in Use Cases | By PR RFID & Wireless IoT Global | 21 February 2017

Tape à l'Oeil uses innovative RFID solution to present entire product portfolio on small sales floor

How can retailers present their entire portfolio when space is at a premium? French children's apparel retailer Tape à l'Oeil tackles this challenge with an RFID retail solution in its test store in Lille: On a small sales area, the innovative RFID storage and delivery system make the company's full product portfolio accessible.

Melissa Mabire, Leader of Organisation and Change Management, Tape à l'Oeil, in an interview with “RFID & Wireless IoT Global”

Contact | TexTrace
TexTrace

Stephan Bühler

CEO
TexTrace AG

Phone: (+41) 62-86551 30

www.textrace.com
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TexTrace

in Use Cases | By TexTrace | 25 January 2017

Secure protection against counterfeits with woven RFID labels from Textrace, from point of manufacture to point of sale

Exquisite fashion companies such as Vivienne Westwood need to protect their products vigorously. Counterfeit products are offered at prices that are 20 to 60 percent below the original brand price on the gray market. Counterfeiting is a global multi-billion dollar business – to the detriment of the trademark owner. The conventional global production and logistics processes hardly allow the tracking of counterfeit products. The company Vivienne Westwood has taken an innovative approach to track fashion products throughout all channels from manufacture to sale using woven UHF RFID labels from Textrace. Stephan Bühler, CEO of Textrace, is certain that product authentication and the authorisation of the channels can be accurately checked and proven to the customer at any point in the supply chain.

Stephan Bühler, CEO, Textrace, in an interview with “RFID im Blick Global“

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in Use Cases | By PR RFID & Wireless IoT Global | 12 May 2016

More Time for Customers Thanks to RFID

Only few weeks passed between the first consultations with the hardware, software, and integration partners Nedap and Infratek and the beginning of pilot tests in two stores. The simple RFID application – handheld, Ipods, and a cloud connection – quickly convinced Retail Director Hans Petter Hübert. Nine months after the first test, the fast stock taking solution was rolled out to all 14 stores. Speaking with “RFID im Blick Global”, the Retail Director says how easy it was from his perspective to gain benefi ts and reveals what further RFID application the fashion company is currently working on.

Hans Petter Hübert, Retail Director, Moods of Norway, in an interview with “RFID im Blick Global”

in Use Cases | By PR RFID & Wireless IoT Global | 31 March 2016

Rollout completed in Northern American stores– is global use possible?

The customer is the centre of attention – this is how it should always be in the retail sector. However, retail companies follow different approaches to achieve this goal. The Canadian sportswear company Lululemon Athletica makes use of RFID to optimise the shopping experience of their customers. In a first step, the technology is used to assure complete control over the inventory. The North American rollout which was finished by the end of 2015 is a part of the global business perspective of Lululemon. This perspective regards technology use as a supportive measure to achieve the best possible customer satisfaction in store or at any time in the web shop. Now, at the start of 2016, what is the status of the RFID, and what steps are planned next?

“RFID im Blick” asked Lululemon Athletica

in Use Cases | By PR RFID & Wireless IoT Global | 16 March 2016

Online retailer Otto is testing NFC labels as product assistants

In November 2015, Otto gave the go-ahead for an innovative service-providing project. NFC technology - as part of the provided service - has been tested right up until January 2016. Customers ordering one of two coffee machines on the Otto website will also receive an NFC label. This means that an online product assistant can be contacted by smartphone or tablet. “RFID im Blick” talked with Dr. Thomas Schnieders, Director of E-commerce, Innovation & Platform, Otto about the goals of this test.

Dr. Thomas Schnieders, Director of E-commerce, Innovation & Platform, Otto, in interview with "RFID im Blick”

in Use Cases | By PR RFID & Wireless IoT Global | 15 March 2016

After five years of successful RFID use, the RFID pioneer re-launches RFID system for 800 stores, laying the ground for future innovations

The RFID pioneer Gerry Weber created a success story! The fashion company is now heralding a new era of success by changing its ERP system. The new ERP system will be rolled out in the summer of 2017, along with a new RFID inventory solution. This is not a restart, but is about raising the successful RFID processes to the next level, explains Michel Feurich. “We have done our homework successfully. Now we want to promote the RFID success story and be more innovative. We have set the course”. With the natural confidence of an RFID pioneer, the CIO talks openly about the reasons for the system change, the transformation process and the visions for the stores of the future. He also explains why Omnichannel still poses a hurdle.

Michel Feurich, CIO, Gerry Weber International AG, in an interview with ‘RFID im Blick’

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in Use Cases | By PR RFID im Blick | 29 October 2015

Migros Ostschweiz is rolling-out an RFID system to establish a seamless tracking from the meat production to the supermarket

Each day, around 400 pallets with meat containers leave the production facilities with having one of the 100 stores that belong to the Genossenschaft Migros Ostschweiz as their destination. Now, the cooperative Migros Ostschweiz is about to roll out an RFID-based data pool that allows a gap-less tracking of transport boxes from the meat production until the supermarket. “RFID im Blick” talked to Kai Porankiwitz, Genossenschaft Migros Ostschweiz.

Kai Porankiwitz, Head of Goods Flow, Migros Ostschweiz in an interview with “RFID im Blick”

in Use Cases | By PR RFID im Blick | 11 May 2015

Since October 2014, Basler tags all its flat packed goods.
Result: reduced manual counting processes and fewer errors

The fashion company Basler is a wholehearted supporter of RFID technology. In October 2014 they launched an application that has increased transparency in the supply chain of flat goods. Henry Taubald, COO, sees the launch of this technology as the right way of answering the growing challenges in the fashion environment with an economically viable solution: „We have focused on one section of the entire supply chain as RFID technology has been introduced. This starts with our manufacturers from around the world, and finishes with the goods at our logistics centre in Goldbach. In this way the investment remains manageable.“ Henry Taubald tells „RFID im Blick“ in an interview what added value is already evident in logistics and what further steps should follow.

Henry Taubald, COO, Basler Fashion, interviewed by „RFID im Blick“

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